Princeton School of
Public and international Affairs,
Princeton University

Summary

Communication design and visual strategy for the School and its centers and programs, across brand, print, and digital. The work shaped how the institution presented itself and told its story to students, donors, faculty, and partners, from the School’s first comprehensive brand guidelines to identities for its centers and programs, its publications and campaigns, and the redesign of the School’s website and first intranet.

Key Achievements

• Developed the School's first comprehensive brand guidelines, adopted across its departments, centers, and programs.

• Led art direction and visual communication strategy for institutional publications and multi-channel communications across print, digital, and social media.

• Designed brand identities for the School's centers and programs, including logotypes, typography, and typeface selection.

• Designed center and event websites within the School's Drupal platform.

• Art directed the redesign of the School's website and the launch of its first intranet, with an external agency and internal IT teams.

The Challenge

The School spans many departments, research centers, and programs, each communicating with students, donors, faculty, and partners. Without shared visual standards, these communications lacked a consistent identity across the institution. Its digital platforms also needed to better serve a complex organization and its many centers across desktop and mobile.

How We Helped

• Developed the School’s first comprehensive brand guidelines and applied them across its departments, centers, and programs.

• Designed brand identities, logotypes, and websites for individual centers and programs within the School's Drupal platform.

• Led art direction and visual communication strategy for publications, campaigns, and events across print, digital, and social media.

• Art directed the redesign of the School's website and the launch of its first intranet, coordinating an external agency and internal IT teams.

• Specified certified papers and low-impact printing methods to reduce the environmental footprint of production.

The Impact

• Gave the School and its centers and programs a consistent brand identity across print and digital.

• Strengthened communication with students, donors, faculty, and partners.

• Modernized the School's website and internal communication across desktop, mobile, and social media.