Traditions pour Demain

Geneva, Switzerland · 2025–2026

Sustainability Strategy & Donor Readiness

Summary

Strengthened SDG alignment, donor readiness, and strategic communications for Traditions pour Demain, a Geneva-based NGO with a 40-year history advancing the rights and cultures of Indigenous peoples and Afro-descendant minorities in Latin America, including advocacy contributions at UNESCO’s Committee for the Safeguarding of Intangible Cultural Heritage.

Key Achievements

  • Assessed organizational strategy against SDG priorities and FGC/Swiss Cooperation monitoring requirements, and recommended deeper SDG alignment for the NGO's 2025–2026 Strategic Plan revision.

  • Delivered donor-readiness analysis and M&E frameworks for partner project proposals, identifying key gaps before funder submission.

  • Recommended an SDG-integration strategy for the website, mapping active projects to relevant SDGs.

  • Developed an Instagram content strategy and a 40th-anniversary communications campaign, including a logo system and donor mobilization page.

  • Produced multilingual (EN/FR/ES) communication materials supporting campaigns and donor engagement.

The Problem

Traditions pour Demain operates in an increasingly constrained funding environment, as Swiss cooperation funding is progressively redirected away from Latin America. A member of the Fédération genevoise de coopération (FGC) since 1988, its funding and reporting follow the FGC’s Manuel and Programme stratégique, and as a ZEWO-certified organization it meets Swiss governance and financial transparency standards under Swiss GAAP FER 21. To stay competitive for a shrinking pool of funding, the NGO needed stronger SDG alignment, donor reporting, and digital visibility, and a way to turn its upcoming 40th anniversary into a moment of donor engagement.

How We Helped

  • Reviewed the organization’s strategy against SDG priorities and FGC/Swiss Cooperation monitoring criteria.

  • Reviewed partner project proposals for donor readiness, identified key gaps before funder submission, and built M&E frameworks aligned with the SDGs, OECD-DAC criteria, and sector-specific tools.

  • Designed a page-by-page plan to integrate SDG icons and messaging across the website.

  • Audited the Instagram presence and developed a content strategy to strengthen donor connection.

  • Designed a temporary 40th-anniversary logo system and a donor mobilization page.

  • Created presentation templates and multilingual (EN/FR/ES) materials for leadership and donors.

The Impact

  • Recommendations to align the 2025–2026 Strategic Plan more consistently with the SDGs, including how progress can be measured in line with FGC and Swiss Cooperation reporting.

  • Stronger partner project proposals, supported by donor-readiness reviews and M&E frameworks.

  • A complete SDG-integration roadmap for the website, ready for implementation.

  • A 40th-anniversary campaign concept and Instagram content strategy, ready to launch.

Next

Center for Global Economic and Environmental Opportunity (GEEO), University of Central Florida